At The Races
Arena Leisure Plc is a major shareholder in At
The Races, the award-winning horseracing broadcaster.
Arena Leisure licenses the international, online and
non-terrestrial TV right to use the media content of racing from
its racecourses to ATR.
ATR is the UK and Ireland's most watched, dedicated
horseracing channel and is available in 14 million homes. The
channel reaches up to 2 million individuals each month with a
regular daily audience of over 400,000 and a peak of 560,000 that
was recorded in November 2010 during the Breeders' Cup
coverage.
The website 'attheraces.com' is the premier racing and
betting website in the UK and Ireland. During 2010,
it has achieved significant uplifts in its
monthly usage, reaching a peak of 975,000 unique users in October.
ATR is a 50% shareholder in GBI Racing, a joint venture for the
unified international distribution of all UK and Irish racing. GBI
Racing provides a broadcast service for British and Irish racing in
important pari-mutuel markets such as Italy, France, South Africa,
Turkey and Australia, as well as further developing opportunities
in newer markets such as Singapore, Malaysia and Hong Kong.
At The Races can be found on:
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Sky Channel 415
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Virgin Channel 534
